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We build
software that
takes the heat.

Web platforms, mobile apps, and cloud infrastructure for teams like Netflix and Sony Music, built to stay up when millions of people show up at once.

Netflix✦Sony Music✦Chase✦Kenny Chesney✦Neato Robotics✦Turks & Caicos HOTA✦LendZen✦
80%

Cost reduction on Netflix's global site at peak traffic

33M

Spotify streams from one Sony Music campaign

$100M

Tourism enabled through a pandemic-era platform

500K+

Concurrent connections our stacks are built to handle

Selected work

Shipped under
real pressure.

Launch days, viral spikes, a pandemic. Here's what we built when it counted.

Netflix: 13 Reasons Why: global scale
01Netflix

13 Reasons Why: global scale

The problem
The show's international suicide prevention site, in 50+ languages, was crashing under massive traffic.
What we built
CDN optimization, streamlined content loading, and intelligent caching that eliminated database bottlenecks and made content easier to update.
80%
Cost reduction
50+
Languages
Sony Music: Russell Dickerson viral campaign
02Sony Music

Russell Dickerson viral campaign

The problem
Sony needed a breakout moment for a rising country artist.
What we built
A custom viral reshare campaign built on Spotify's API with social amplification. It helped land Russell one of only four Spotify RISE spots.
33M
Spotify streams
RISE
Artist status
Turks & Caicos HOTA: COVID tourism compliance platform
03Turks & Caicos HOTA

COVID tourism compliance platform

The problem
The pandemic shut down an island economy that runs on visitors.
What we built
A privacy-conscious COVID risk tracking app with travel insurance integration, QR code scanning at the border, and mobile destination maps for iOS and Android.
$100M
Tourism enabled
iOS + Android
Native apps
Neato Robotics: Robot support integration
04Neato Robotics

Robot support integration

The problem
Support agents had to help customers across three different robot API versions.
What we built
Secure middleware with single sign-on embedded in Zendesk, giving technicians one view of robot data across every API.
3 APIs
Unified
Zendesk
SSO embedded
Kenny Chesney: Blue Chair Bay Rum finder
05Kenny Chesney

Blue Chair Bay Rum finder

The problem
Fans couldn't reliably find the rum at retail locations.
What we built
A rum finder with an interactive map backed by real inventory and sales data that the team updates themselves.
Real-time
Inventory
Interactive
Store map
LendZen: Anonymous mortgage platform
06LendZen

Anonymous mortgage platform

The problem
Shopping for a mortgage meant handing over personal data and getting buried in spam.
What we built
The first fully anonymous, automated mortgage platform: instant, accurate rates and a complete cost analysis with no personal information required.
100%
Anonymous
Real-time
Rate updates

What we build

Idea to production.
One team.

01

Web platforms

Marketing sites, portals, and SaaS products that load fast and stay up on launch day.

Next.jsReactNode.js
02

Mobile & TV apps

Native iOS and Android, React Native, and big-screen apps for Roku and Apple TV.

iOSAndroidRoku
03

Cloud & scale

Infrastructure, CDNs, and caching that turn traffic spikes into non-events and shrink the hosting bill.

AWSGCPKubernetes
04

Integrations & APIs

Payments, banking, Spotify, Zendesk, legacy systems. We connect what you have to what you need.

StripeGraphQLSSO
05

MVPs & prototypes

Find the riskiest assumption, build the smallest thing that tests it, and get it in front of real users fast.

DiscoveryRapid buildA/B testing
06

Fractional CTO & teams

Architecture decisions, technical audits, and senior engineers who can build or level up your team.

StrategyAuditsHiring

Our stack

TypeScript/React/Next.js/Node.js/Python/Go/Rust/Swift/Kotlin/React Native/PostgreSQL/Redis/MongoDB/DynamoDB/AWS/Google Cloud/Azure/Docker/Kubernetes/GraphQL/WebSockets/Stripe/Edge & CDN

How we work

Small bets.
Fast loops.

We don't disappear for six months and hand you a surprise. Every stage is built to learn something before you spend more.

  1. 1Plan + estimate

    Scope

    We dig into the problem, your users, and the riskiest assumption. You leave with a clear plan and a real number.

  2. 2Working prototype

    Prototype

    The smallest version that proves the idea works, in front of real people fast enough to change course cheaply.

  3. 3Weekly releases

    Build

    Short cycles, working software every week, and no black box. You see progress, not status reports.

  4. 4Production launch

    Scale

    Load testing, monitoring, and infrastructure tuned for the day the traffic actually shows up.

Start a project

Let's build
something.

Napkin sketch or a system that's melting under load, tell us what you're working on. A founder reads every message and replies personally.

  • No sales team, no chatbot
  • Straight answer on scope and cost
  • Big launch or side project, all welcome

Prefer email? hello@upgrademedia.com

Where are you at?
Budget range
Timeline