Before that next big email blast or advertising push, test your site to make sure it can handle the traffic. Many big ad campaigns land on painfully slow or overloaded websites due to poor planning. If you’ve done it, you’re not alone. Some of the smartest brands we’ve worked with send massive traffic to websites we manage without warning us ahead of time.
However, don’t make this mistake again. You are missing out on valuable opportunities. Every visitor is a potential customer. And, a slow website experience can kill conversions.