Retargeting smartURL with Facebook and Google - UpgradeMedia

Set up smartURL with Facebook pixel and Google AdWords

Look for the Company Dashboard in smartURL. A link is most likely at the top of the page when you log in, if you don’t land on it automatically. In order to retarget your visitors and potential customers, you need to add the Facebook pixel and / or Google AdWords retargeting IDs to your smartURL.

SmartURL Header

Once logged in you an click on the Company Dashboard link and look for the analytics and Facebook account connection tool.

It will ask you to connect an account.

Set up a Facebook pixel for retargeting on your smartURL

Connect ad account

Notice you will add an Account Name, Account ID, and Conversion ID.

All you need is an “Account Name” which is whatever you want to call it (so you can easily find it in the UX), the Account ID (that’s the number from Facebook in this case), and Pixel ID (the pixel number provided you by Facebook).

Your ad agency should provide those to you or you can create them yourself in Facebook’s Business Manager and Google Analytics.

When you add the details in these fields, and click the + button, you should be able to associate this remarketing / retargeting pixel or conversion tracking to a given SmartURL landing page.

Go to the SmartURL you want to track, by choosing it among your active SmartURLs, and scroll down to retargeting.

Since you added the account, the name you provided that account should show up in the “Choose an Option” drop down menu.

You can enter Facebook pixels and Google tracking IDs.

If you’ve entered your Facebook pixel correctly, you can test the Facebook pixel to see if it works on that smartURL page. If you are working with an agency, they can see this in Facebook Business Manager.

Once you’ve added the Facebook pixel and Google tracking code, you’ve done the important first steps in better tracking conversions. Now you have the option of further tweaking your campaign to maximize ad spend.

smartURL offers a smartURL action to further track actions on the smartURL page


Parameter NameDescriptionData source & example format
smarturl_actionThe name of the event for each requestPredefined list of events (pageview, selectedretailer)
smarturl_codeUnique six letter code for this smartURLWill be created on save
smarturl_aliasThe vanity name given to this smartURLWill be created on save
smarturl_selected_retailerThe short name of the retailerRetargeting event that captures user selecting a retailer.
smarturl_urlThe full url of the smartURLStored as part of the smartURL, does not change
smarturl_referrerThe url of the referring pageThe referring domain for each click without http or https. (e.g.
smarturl_iqidThe value of any IQid tags used in the urlThe full value of the IQid (e.g.
smarturl_dateThe date in YYYY-MM-DD formatThe date of each click based on user's local time. (e.g. 2017-06-19)
smarturl_yearThe current yearThe year of each click based on user's local time (e.g. 2017)
smarturl_monthThe number of the current monthThe month when each click occurred based on user's local time (e.g. Jan = 1, Feb = 2)
smarturl_dayThe number of the day of the monthThe day of the month when each click occurred based on user's local time
smarturl_day_of_weekThe number of the current day of the weekThe day of the week when each click occured based on user's local time (e.g. Sunday = 0, Monday = 1)
smarturl_hour_of_dayThe current hour, out of 24The hour when each click occured based on user's local time (e.g. 12-12:59 AM = 0, 1 - 1:59 AM = 1, 11 - 11:59 PM = 23)
smarturl_timestampThe Unix Timestamp (in seconds)The timestamp when each click occurred. UTC is not user time zone specific.
smarturl_user_countryThe two letter code of the user's countryISO 3166 two letter code of where user is located (e.g. us)
smarturl_user_provinceThe two letter code of the user's state/provinceISO 3166 two letter code of where user is located (e.g. ma)
smarturl_user_cityThe name of the user's cityThe name of the city where the user is located (e.g. boston)
smarturl_user_postal_codeThe user's postal/zip codeThe zip code where the user is located (e.g. 02116)

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